Mac Mini Stealth Update

Looks like rather than running the channel dry of Mac Minis, Apple is starting to send out updated models with the older specs on the box.

From Think Secret:

Sources have informed Think Secret that Mac mini box labels will continue to list the older specifications with no indication of whether the newer or older systems are contained within. The motivation behind this is to help clear current inventory without lowering prices. Essentially, customers are promised that the Mac mini they purchase will have specifications “at least” equal to the label, but that their system may exceed those. Customers who purchase a new Mac mini to find they ended up with the older configuration will not be able to return the system in the hopes of getting the newer configuration without paying a restocking fee.

Looks like a good way to manage inventory without running some stores dry while waiting for the new product.

Posted by Joe Mullins at September 28, 2005 10:58 AM